Dec 26, 2024  
2019-2020 Undergraduate Catalogue 
    
2019-2020 Undergraduate Catalogue Archived Catalogue

MKT 345 - Sports Marketing


Examination of the application of marketing concepts to sports events and the use of sports as a marketing tool by other organizations. An emphasis on the use of sports within the total marketing mix.

Credit Hours: 3

Prerequisite Courses: MKT 340 
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3



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