BAN 513 - Strategic Marketing Analytics

Course Description: The focus of this course is to familiarize students with the principles and strategic concepts of marketing analytics, a high growth area that uses computer-based analytical techniques and quantitative modeling to enhance decision-making capabilities of marketing managers. The effective use of marketing analytics offers insights into customer preferences and trends and allows for the detection of patterns, the making of new associations, and the acquisition of a deeper understanding of customers.

Credit Hours: 3

Corequisite Courses: None
Prerequisite Courses: BUS 500
Additional Restrictions/ Requirements: None
Course Repeatability: Course may not be repeated Maximum Repeatable Hours: 3

ADDITIONAL COURSE INFORMATION

Equivalent Courses: None
Undergraduate Crosslisting: None
Additional Course Fees: None
Course Attribute: None

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