Dec 05, 2022  
2018-2019 Undergraduate Catalogue 
    
2018-2019 Undergraduate Catalogue Archived Catalogue

MKT 442 - International Marketing

Credit Hours: 3
(INB 442 ) Prerequisite: MKT 340 , INB 300  and admission to Cameron School of Business. Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.


Click here for the Fall 2022 Class Schedule.