2018-2019 Undergraduate Catalogue Archived Catalogue
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INB 442 - International Marketing Credit Hours: 3 (MKT 442 ) Prerequisite: INB 300 and MKT 340 and admission to Cameron School of Business. Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.
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