Sep 27, 2022  
2017-2018 Graduate Catalogue 
    
2017-2018 Graduate Catalogue Archived Catalogue

MBA 542 - Marketing

Credits: 3
An introduction to the principles of marketing and basic marketing methods and tools needed to make effective marketing decisions. Lectures and projects regarding new product development, customer relationship management, and other key marketing concepts will expose students to marketing principles and require them to formulate marketing tactics and strategies.

Repeat Policy:
Course may only be taken once for credit


Click here for the Fall 2022 Class Schedule.