2017-2018 Graduate Catalogue Archived Catalogue
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IMB 540 - Global Marketing Strategies Credits: 2 International marketing decision making at an advanced level. The course will address marketing performance in a global context, assess differences in country environments; select and apply techniques for international market segmentation, market entry strategies, market risk analysis, and marketing plans.
Repeat Policy: Course may only be taken once for credit
Click here for the Fall 2024 Class Schedule.
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