COM 439 - Integrated Marketing Communication Practicum

Credits: 3

Restricted to COM majors. The student-run firm model will supplement the client-driven projects that already happen in 400-level courses in IMC, Advertising, and Video Production. The projects that occur in these courses still focus on serving the UNCW community, while the student-run agency focuses on area non-profits and small businesses. In addition, the student-run agency assists individual professors with promoting and disseminating their research with the community through video, interactive campaigns, and other initiatives. This course may be taken for credit (3) times.