Apr 22, 2024  
2016-2017 Undergraduate Catalogue 
2016-2017 Undergraduate Catalogue Archived Catalogue

MKT 343 - Marketing Intelligence and Communication

Credits: 3
Prerequisite: MKT 340  and a grade of C- or better in QMM 280  and admission to Cameron School of Business. Analysis/interpretation of data and communication of findings to allow for effective marketing decision making. Emphasis on the use of qualitative and quantitative data from large internal and external databases with interpretive results communicated in the form of business letters and internal memorandums. Partially satisfies University Studies IV: Building Competencies/Writing Intensive/Information Literacy.

Click here for the Fall 2024 Class Schedule.