COM 436 - Case Studies in IMC/PR/ADV

Credits: 3

Prerequisite: COM major and Journalism minors only. COM 231 or COM 334 or COM 338 or consent of instructor. May be repeated for credit up to six hours (a maximum of three hours may be used toward major degree requirements). Analysis of current cases in Integrative Marketing Communication, Public Relations, and Advertising through the application of relevant theories, principles, and concepts in order to refine problem-solving and decision-making skills. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.

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