Jun 06, 2023  
2015-2016 Undergraduate Catalogue 
2015-2016 Undergraduate Catalogue Archived Catalogue

COM 231 - Integrated Marketing Communication I

Credits: 3
Prerequisite: A grade of “B” or better in COM 105 ; COM majors only or permission of instructor. Emphasizes strategic planning to reach business stakeholders. Critical functions of IMC include public relations and advertising for marketing, promotions, events planning, and community relations. Preparation for upper-level coursework in PR, IMC, and Advertising.

Click here for the Spring 2023 Class Schedule.