Dec 26, 2024  
2014-15 Undergraduate Catalogue 
    
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2014-15 Undergraduate Catalogue Archived Catalogue

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MKT 447 - Services Marketing

Credits: 3
Prerequisite: MKT 340  and admission to Cameron School of Business. A study of the marketing of services with emphasis on the distinctions that exist between marketing intangibles and tangible products. The managerial implications and strategies available in services marketing are also examined.


Click here for the Spring 2025 Class Schedule.



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