Dec 26, 2024  
2014-15 Undergraduate Catalogue 
    
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2014-15 Undergraduate Catalogue Archived Catalogue

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MKT 445 - Marketing Strategy

Credits: 3
Prerequisite: MGT 350 , MKT 343 , senior standing and completion of an additional 9 hours of upper division marketing courses. Concepts of Demand Analysis, formulating marketing strategy, establishing policies and procedures, coordinating marketing action, and evaluating performance.


Click here for the Spring 2025 Class Schedule.



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