Dec 26, 2024  
2014-15 Undergraduate Catalogue 
    
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2014-15 Undergraduate Catalogue Archived Catalogue

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MKT 443 - Marketing Research Design

Credits: 3
Prerequisite: MKT 343  and admission to Cameron School of Business. The development and utilization of the marketing research process and the components of a marketing research project for business decisions. Emphasis on the collection of qualitative and quantitative data to solve a specific business problem or identify opportunities used to develop and evaluate courses of marketing action.


Click here for the Spring 2025 Class Schedule.



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