MKT 441 - Customer Relationship Management

Credits: 3

Prerequisite: MKT 340 and MIS 213 and admission to Cameron School of Business. An introduction to the application of database techniques and skills in creating customers and establishing and maintaining profitable customer relationships. The various ways databases can assist the marketing manager, e.g. direct marketing, promotion planning, segmentation and positions studies, etc., will be exhibited and explained. Focuses on the efficient expenditures of marketing resources and increasing marketing return on investment.

Click here for the Fall 2024 Class Schedule.