Dec 22, 2024  
2014-15 Undergraduate Catalogue 
    
Catalog Navigation
  Catalogue Home
  Greetings from the Provost and Board of Trustees Chair
  University Calendar
  Administrative Officers
  The University
  Equal Opportunity, Diversity, and Unlawful Harassment
  The Campus
  Admissions
  Expenses
  Scholarships and Financial Aid
  University Regulations
  Student Life
  Student Support Offices and Services
  University College
  Academic Programs
  Enrichment Courses and Programs
  Degree Programs and Requirements
  –College of Arts and Sciences
  –College of Health and Human Services
  –Cameron School of Business
  –Watson College of Education
  Special Academic Programs
  Course Descriptions
  Special Academic Centers
  Faculty
  Archived Catalogues
  Expired Catalogues
HELP
2014-15 Undergraduate Catalogue Archived Catalogue

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

COM 231 - Integrated Marketing Communication I

Credits: 3
Prerequisite: A grade of “B” or better in COM 105 ; COM majors only or permission of instructor. Emphasizes strategic planning to reach business stakeholders. Critical functions of IMC include public relations and advertising for marketing, promotions, events planning, and community relations. Preparation for upper-level coursework in PR, IMC, and Advertising.


Click here for the Spring 2025 Class Schedule.



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)