Nov 30, 2024  
2013-14 Undergraduate Catalogue 
    
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2013-14 Undergraduate Catalogue Archived Catalogue

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MKT 442 - International Marketing

Credits: 3
(INB 442 ) Prerequisite: MKT 340 , INB 300  and admission to Cameron School of Business. Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.


Click here for the Spring 2025 Class Schedule.



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