Dec 05, 2022  
2012-2013 Undergraduate Catalogue 
    
2012-2013 Undergraduate Catalogue Archived Catalogue

MKT 447 - Services Marketing

Credits: 3
Prerequisite: MKT 340  and admission to Cameron School of Business. A study of the marketing of services with emphasis on the distinctions that exist between marketing intangibles and tangible products. The managerial implications and strategies available in services marketing are also examined.


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