Jun 03, 2023  
2012-2013 Undergraduate Catalogue 
2012-2013 Undergraduate Catalogue Archived Catalogue

MKT 442 - International Marketing

Credits: 3
(INB 442 ) Prerequisite: MKT 340 , INB 300  and admission to Cameron School of Business. Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.

Click here for the Spring 2023 Class Schedule.