MKT 442 - International MarketingCredits: 3
(INB 442 ) Prerequisite: MKT 340 , INB 300 and admission to Cameron School of Business. Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.
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