May 13, 2024  
2012-2013 Undergraduate Catalogue 
    
2012-2013 Undergraduate Catalogue Archived Catalogue

MKT 346 - Retail Management

Credits: 3
Prerequisite: MKT 340  and admission to Cameron School of Business. Examination of the principles and methods of retailing. Study of social, political, ethical, and economic environments. Emphasis on market segmentation, merchandising, and managerial control.


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