2012-2013 Undergraduate Catalogue Archived Catalogue
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COM 232 - Writing as Strategic CommunicationCredits: 3 Prerequisite: ENG 103 or ENG 201 and a grade of “B” or above in COM 105 . Restricted to PCOM and COM majors. Emphasis on a variety of public relations, advertising, and organizational writing methods to strategically communicate messages to the general public and specific target audiences. Experience in writing news releases, public service announcements, brochures, advertising copy, proposals, and newsletters.
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