Nov 28, 2022  
2012-2013 Graduate Catalogue 
    
2012-2013 Graduate Catalogue Archived Catalogue

BUS 540 - Marketing Decision Marking I

Credits: (2)
MBA 540    An introduction to the principles of marketing and basic marketing methods and tools needed to make effective marketing decisions. Lectures and projects regarding new product development, customer relationship management, and other key marketing concepts will expose students to marketing principles and require them to formulate marketing tactics and strategies.


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