Oct 24, 2026  
2026-2027 Undergraduate Catalogue 
    
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2026-2027 Undergraduate Catalogue
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INB 442  -  International Marketing

Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.

Credit Hours: 3

Prerequisite Courses: INB 300  and MKT 340  
Additional Restrictions/Requirements: Prerequisite courses and admission to Cameron School of Business.
Crosslisting: MKT 442  
Course Repeatability: Course may not be repeated.


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