COM 431 - Integrated Marketing Communication: Brand Strategy and Research

Examines the role of research, branding, and strategic thinking in integrated marketing communication activities for clients in an applied learning environment. Uses qualitative, quantitative, interpretive and historical research methods to complete projects such as identity and naming, social media management, and visual brand identity.

Credit Hours: 3

Prerequisite or Corequisite Courses: COM 334 or COM 338
Prerequisite Courses: COM 200 with a B or better
Additional Restrictions/Requirements: Or permission of instructor.
University Studies: Building Competencies/Writing Intensive, Explorations Beyond the Classroom
Crosslisting: No
Course Repeatability: Course may not be repeated.
Major Restriction PCOM, COM, or Integrated Marketing Communication (IMC) Certificate