COM 334 - Integrated Marketing Communication: Message Design

Focuses on design, construction, and analysis of persuasive strategic messages in integrated marketing communication (IMC) contexts using communication and rhetorical theory. Types of messages include written, verbal, and multimedia.

Credit Hours: 3

Prerequisite or Corequisite Courses: COM 232
Prerequisite Courses: COM 231 and COM 200 with a B or better
Additional Restrictions/Requirements: Or permission of instructor.
Crosslisting: No
Course Repeatability: Course may not be repeated.
Major Restriction PCOM, COM or Integrated Marketing Communication Certificate