COM 231 - Essentials of Integrated Marketing Communication

Exploration of advertising, public relations, promotions, events and experiential marketing, word of mouth marketing, and social media campaigns through an IMC framework. Considers audience, research, messages, and ethics to provide the foundations of sound practice. Examination of historical perspective and practices of advertising and marketing while critically engaging with current social and cultural events that impact the IMC landscape. Includes career exploration.

Credit Hours: 3

Crosslisting: No
Course Repeatability: Course may not be repeated.