COM 438 - Integrated Marketing Communication: Event Design

Focuses on designing events and integrated marketing communication (IMC) strategies in specific contexts such as conferences, professional meetings, celebratory events, and programs for community outreach. Students will work with clients to research, plan, execute, and evaluate events and their communicative impact in an applied learning environment.

Credit Hours: 3

Prerequisite Courses: COM 334 or COM 338
Additional Restrictions/Requirements: Permission of instructor.
Course Repeatability: Course may not be repeated.
Major Restriction COM

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