Feb 05, 2025  
2022-2023 Undergraduate Catalogue 
    
Catalog Navigation
  Catalogue Home
  Archived Catalogues
  University Calendar
  Greetings from the Chancellor and Board of Trustees Chair
  Administrative Officers
  The University
  Equal Opportunity, Diversity, and Unlawful Harassment
  The Campus
  Admissions
  Expenses
  Scholarships and Financial Aid
  University Regulations
  Student Life
  Student Support Offices and Services
  University College
  Degree Programs and Requirements
  University Studies
  –College of Arts and Sciences
  –College of Health and Human Services
  –Cameron School of Business
  –Watson College of Education
  Honors Scholars College
  Distance Education, Joint and Pre-Professional Programs
  Enrichment Courses and Programs
  Course Descriptions
  Special Academic Centers
  Faculty
  Addendum 2022-2023 Catalogue
HELP
2022-2023 Undergraduate Catalogue Archived Catalogue

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

COM 338  -  Integrated Marketing Communication: Campaign Design

Design, construction, analysis and evaluation of campaigns that include advertising, public relations, promotions, word-of-mouth and social media elements in integrated marketing communication (IMC) contexts using communication and rhetorical theory. 

Credit Hours: 3

Prerequisite or Corequisite Courses: COM 232 .
Prerequisite Courses: COM 231 .
Additional Restrictions/Requirements: COM Majors or Permission of Instructor.
Course Repeatability: Course may not be repeated.


Click here for the Spring 2025 Class Schedule.



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)