2021-2022 Undergraduate Catalogue Archived Catalogue
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MKT 344 - Branding
This course focuses in depth on the development, cultivation and evolution (and death) of brands. The goal of this course is to prepare students to understand how build brand assets and create an enduring advantage for brands in the marketplace. Focus is applied with a multi-industry and interdisciplinary perspective.
Credit Hours: 3
Prerequisite Courses: MKT 340 .
Additional Restrictions/Requirements: Admission to the Cameron School of Business.
Course Repeatability: Course may not be repeated.
Click here for the Fall 2024 Class Schedule.
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