2021-2022 Undergraduate Catalogue Archived Catalogue
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MKT 441 - Sales Strategy and Technology
Focus is on key areas of modern sales technologies, changing markets, and specialized sales tactics. This course encompasses the capture and storage of data by sales professionals for assessing sales analytics to better meet customer needs. An examination of effective negotiation techniques, market analysis, the structure of B2B markets and newly emerging sales technologies and tactics is provided.
Credit Hours: 3
Prerequisite Courses: MKT 348 .
Additional Restrictions/Requirements: Prerequisite courses and admission to Cameron School of Business.
Course Repeatability: Course may not be repeated.
Click here for the Fall 2024 Class Schedule.
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