2020-2021 Graduate Catalogue Archived Catalogue
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HCA 505 - Strategic Management and Marketing for Healthcare Professionals
Course Description: For success in the modern healthcare environment, organizations must focus on strategic planning and explore models for achieving a competitive edge. Students will explore the importance of strategic planning in healthcare; internal and external environmental assessment; marketing healthcare services; strategy formulation, implementation, evaluation, and long-term control.
Credit Hours: 3
Corequisite Courses: HCA 504
Prerequisite Courses: HCA 501, HCA 502, HCA 503, HCA 504 (minimum grade B-)
Course Repeatability Course may not be repeated
ADDITIONAL COURSE INFORMATION
Equivalent Courses: None
Undergraduate Crosslisting: None
Course Attribute: None
Click here for the Fall 2024 Class Schedule.
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