MBA 542 - Marketing

Course Description: An introduction to the principles of marketing and basic marketing methods and tools needed to make effective marketing decisions. Lectures and projects regarding new product development, customer relationship management, and other key marketing concepts will expose students to marketing principles and require them to formulate marketing tactics and strategies.

Credit Hours: 3

Corequisite Courses: None
Prerequisite Courses: None
Additional Restrictions/ Requirements: None
Course Repeatability: Course may not be repeated

ADDITIONAL COURSE INFORMATION

Equivalent Courses: None
Undergraduate Crosslisting: None
Additional Course Fees: None
Course Attribute: None

Click here for the Spring 2025 Class Schedule.