Dec 14, 2025  
2018-2019 Undergraduate Catalogue 
    
2018-2019 Undergraduate Catalogue Archived Catalogue

MKT 348  -  Professional Selling

Credit Hours: 3
Prerequisite: MKT 340  and admission to Cameron School of Business. Examination of the theory and practice of sales skills designed to provide a professional foundation to students who will be involved in professional selling careers. Includes fundamentals of professional selling with an emphasis on self-confidence, persuasive presentation of ideas and products, customer orientation, and other selling behaviors.


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