MKT 347 - Promotion Management

Credit Hours: 3

Prerequisite: MKT 340 and admission to Cameron School of Business. Integrated marketing communications with an emphasis on advertising, public relations, direct marketing, and sales promotion, as a component of the marketing mix and overall organizational strategy from the perspective of the marketer, advertiser, agency, consumer and public.

Click here for the class schedule. select Browse Course Catalog or Register for Classes.