Feb 05, 2025  
2018-2019 Undergraduate Catalogue 
    
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2018-2019 Undergraduate Catalogue Archived Catalogue

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COM 436  -  Contemporary Issues in Integrated Marketing Communication

Credit Hours: 3
Prerequisite: COM 301 . Senior standing. Restricted to COM majors. Students will apply rhetorical and integrated marketing communications (IMC) vocabulary and theories to more deeply understand and evaluate contemporary issues and artifacts related to cases of branding, advertising, campaigns, and events. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.


Click here for the Spring 2025 Class Schedule.



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