COM 431 - Integrated Marketing Communication: Brand Strategy & Research

Credit Hours: 3

Prerequisite: A grade of ‘B’ or above in COM 200; and COM 334 or COM 338, or permission of instructor. Restricted to COM majors. Examines the role of research, branding, and strategic thinking in integrated marketing communication activities for clients in an applied learning environment. Addresses qualitative, quantitative, and interpretive/historical research methods; as well as identity and naming; and visual brand identity. Partially satisfies University Studies IV: Building Competencies/Writing Intensive. Satisfies University Studies V: Explorations Beyond the Classroom.

Click here for the Spring 2025 Class Schedule.