COM 231 - Essentials of Integrated Marketing Communication

Credit Hours: 3

Prerequisite: A grade of “B” or better in COM 105 or permission of instructor. Explores advertising, public relations, promotions, events and experiential marketing, word-of-mouth marketing, and social media campaigns through an IMC framework, which considers audience, research, messages, ethics, and the current cultural environment to provide the foundations of sound practice.

Click here for the Spring 2025 Class Schedule.