COM 231 - Essentials of Integrated Marketing Communication

Credit Hours: 3

Prerequisite: A grade of “B” or better in COM 105 or permission of instructor. Explores advertising, public relations, promotions, events and experiential marketing, word-of-mouth marketing, and social media campaigns through an IMC framework, which considers audience, research, messages, ethics, and the current cultural environment to provide the foundations of sound practice.

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