MKT 441 - Sales Force Automation

Credits: 3

Prerequisite: MKT 340 and MIS 313 and admission to Cameron School of Business. This course examines the systems approach that sales representatives use to assist in managing customers relative to the capture and storage of customer interactions and transactional data. Focus is on the use of this data to better meet customer needs, build profitable relationships, and provide metrics to assess performance.

Click here for the Spring 2025 Class Schedule.