Dec 09, 2023  
2015-2016 Undergraduate Catalogue 
2015-2016 Undergraduate Catalogue Archived Catalogue

COM 232 - Writing as Strategic Communication

Credits: 3
Prerequisite: ENG 103  or ENG 201 , and a grade of “B” or above in COM 105 . Restricted to PCOM and COM majors. Emphasis on a variety of public relations, advertising, and organizational writing methods to strategically communicate messages to the general public and specific target audiences. Experience in writing news releases, public service announcements, brochures, advertising copy, proposals, and newsletters. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.

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