Jun 16, 2024  
2014-2015 Graduate Catalogue 
2014-2015 Graduate Catalogue Archived Catalogue

MSA 527 - Marketing Professional Services

Credits: 1-3
An in-depth exploration of the marketing of professional services, highlighting the distinctions which exist in the marketing of intangibles. In addition, the managerial implications of these distinctions and strategies available to overcome the difficulties associated with the marketing of services are examined.

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