Mar 29, 2024  
2012-2013 Undergraduate Catalogue 
    
2012-2013 Undergraduate Catalogue Archived Catalogue

MKT 445 - Marketing Strategy

Credits: 3
Prerequisite: MGT 350 , MKT 343 , MKT 443 , MKT 349  and senior standing and admission to Cameron School of Business. Concepts of demand analysis, formulating marketing strategy, establishing policies and procedures, coordinating marketing action, and evaluating performance.


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