Mar 28, 2024  
2012-2013 Undergraduate Catalogue 
    
2012-2013 Undergraduate Catalogue Archived Catalogue

MKT 443 - Marketing Research Design

Credits: 3
Prerequisite: MKT 343  and admission to Cameron School of Business. The development and utilization of the marketing research process and the components of a marketing research project for business decisions. Emphasis on the collection of qualitative and quantitative data to solve a specific business problem or identify opportunities used to develop and evaluate courses of marketing action.


Click here for the Spring 2024 Class Schedule.