Apr 16, 2024  
2012-2013 Undergraduate Catalogue 
    
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MKT 349 - Consumer Behavior

Credits: 3
Prerequisite: MKT 340  and admission to Cameron School of Business. Behavioral science concepts and principles and how they contribute to effective and efficient marketing activities from the perspective of the consumer, marketer and public policy maker.


Click here for the Fall 2024 Class Schedule.



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