Dec 09, 2022  
2012-2013 Graduate Catalogue 
    
2012-2013 Graduate Catalogue Archived Catalogue

MSA 525 - Marketing Management

Credits: (1-3)
Examining major factors considered in the analysis, development, and control of marketing programs. Attention is directed to decisions concerning service offerings, pricing strategy, promotional methods, and the channels of distribution. Emphasis is placed on the role marketing plays in the management and decision-making of the firm.


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