All undergraduate courses offered by the university are listed. Not all of the courses listed are offered within a single academic year. A listing of the courses offered during a given semester is available online before preregistration each semester.
Note: This catalogue has been amended per a 2016 UNCW Faculty Senate decision to retroactively remove the Thematic Transdisciplinary Cluster requirement from the University Studies program. Students who wish to complete a cluster may do so, however, completion of a cluster is no longer required. Course description references to Thematic Transdisciplinary Clusters apply to students who choose to complete a cluster.
Trial Courses
Academic departments may offer special trial courses during the fall and spring semesters on a one-time basis without adding them to their regular departmental offerings. A second trial offering, if additional data are essential, must be within two regular semesters of the first. Numbers designating these special courses are 292 and 492. Descriptive information on trial courses does not appear in the catalogue but is on file in the Office of the Registrar.
Sequenced Courses
A hyphen connecting courses (e.g., 201-202) indicates that the first course in the sequence must be satisfactorily completed prior to registration in the second course of the sequence. When course numbers are separated by a comma (e.g., 201, 202), the first course is not necessarily prerequisite to those following.
Online Courses
The university currently offers a variety of online courses, and two degree programs, the RN to B.S. option in nursing and Bachelor of Science in clinical research (CLR), are delivered totally online. Such courses are so designated in the Class Schedule and are open to both on- and off-campus students. Students interested in these programs should consult the online courses Web site http://www.uncw.edu/online.
Credits and Class Meetings
Unless specifically indicated at the end of the course description, the number of hours a class meets each week is the same as the credit hour value of the course. The semester hours credit for each course is indicated in parentheses immediately below the title of the course. For example, if three hours of credit may be earned, the credit is indicated as follows: (3). In variable credit courses, the minimum and maximum hours are shown as follows: (1-3).
Course Prefixes
The prefixes used to designate courses are abbreviations of the names of departments or fields of study within departments, as shown below:
International Business
INB 394 - International Study Abroad
Credits: 1 - 3Prerequisites: Junior standing. The course must be taken outside the U.S. and may consist of courses offered in the native language or in English that improve and enhance cultural understanding of the working environment of a different country. Approval must be obtained by International Business Program Director. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 3 (ECN 426) Prerequisite: ECN 222 and INB 300 and admission to Cameron School of Business. A consideration of international trade theory and international financial institutions, including comparative advantage, exchange rates and balance of payments problems.
Credits: 3 (FIN 439) Prerequisite: FIN 335 and INB 300 and admission to Cameron School of Business. An examination of the issues affecting the financial managers of multinational corporations. Topics include managing foreign exchange risk, international financial decisions, and factors affecting foreign direct investment.
Credits: 3 (MKT 442) Prerequisite: INB 300 and MKT 340 and admission to Cameron School of Business. Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.
Credits: 1 - 6Prerequisites: Junior or senior standing, consent of the international program director and admission to Cameron School of Business. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 1 - 3Prerequisites: INB 300 and admission to Cameron School of Business. This course must be taken outside the U.S. and may consist of courses offered in the native language or in English that improve and enhance cultural understanding and knowledge of the working environment of a different country. Approval must be obtained by the International Business Program Director. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 1 - 6Prerequisites: INB 300, 3.00 GPA, consent of International Business Concentration Director, and admission to Cameron School of Business. Involves the application of international business education in organizations participating in some level of international business activity. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 1 - 6Sophomore-level designation for non-catalogue courses offered by a department abroad. Department attaches its prefix (in place of INT) to the number and lists the course(s) in the coming semester’s schedule of classes. May be repeated under different subtitles.
Credits: 1 - 6Junior-level designation for non-catalogue courses offered by a department abroad. Department attaches its prefix (in place of INT) to the number and lists the course(s) in the coming semester’s schedule of classes. May be repeated under different subtitles.
Credits: 1 - 6Senior-level designation for non-catalogue courses offered by a department abroad. Department attaches its prefix (in place of INT) to the number and lists the course(s) in the coming semester’s schedule of classes. May be repeated under different subtitles.
Credits: 3 An introductory, interdisciplinary survey of the main concepts and terminology associated with the broad, interdisciplinary field of international studies, including economic, geo-political, and socio-cultural globalization and the effects of these processes on individuals and communities. Satisfies University Studies II: Approaches and Perspectives/Living in a Global Society. Partially satisfies University Studies III: Thematic Transdisciplinary Cluster/Immigration. Partially satisfies University Studies III: Thematic Transdisciplinary Cluster/Global Diversity.
An introduction to the history of capitalism, its alternatives, and its benefits and drawbacks in the era of globalization. Partially satisfies University Studies II: Approaches and Perspectives/Historical and Philosophical Approaches. Satisfies University Studies II: Approaches and Perspectives/Living in a Global Society. Partially satisfies University Studies III: Thematic Transdisciplinary Cluster/Global Diversity. Partially satisfies University Studies III: Thematic Transdisciplinary Cluster/Human Behavior. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.
Credits: 12 Sophomore-level designation for UNCW students participating in a semester exchange program in another country. Satisfies University Studies V: Explorations Beyond the Classroom.
INT 300 - Interdisciplinarity and International Studies
Credits: 3 Prerequisite: INT 105. An introduction to the rationale and application of interdisciplinarity to International Studies. Partially satisfies University Studies IV: Building Competencies/Writing Intensive. Partially satisfies University Studies IV: Building Competencies/Information Literacy.
INT 311 - Film and the Feminine Ideal in Post Communist Eastern and Central European Cinema
Credits: 3 An introduction to gender in transitional societies, politics, and economics through the medium of film with a focus on Post Communist Eastern and Central European women. Satisifies University Studies II: Approaches and Perspectives/Living in a Global Society.
Credits: 3 An examination of global protests and activism for social, political or economic change. Satisfies University Studies II: Approaches and Perspectives/Living in A Global Society. Partially satisfies University Studies III: Thematic Transdisciplinary Cluster/Global Diversity; Human Behavior. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.
Credits: 3 Examination of the social, cultural, economic, and political issues confronting modern China as constructed in feature films produced inside the country and the West including before and after the Communists came to power.
Examination of how China has encountered the world since the 17th century, with emphasis on the late 19th and 20th centuries and how China has emerged as a major power in the 21st century.
INT 341 - Modern Russian amd East European Civilization
Credits: 3 Examination of the social, cultural, economic, and political issues confronting Russia and Eastern Europe. Partially satisfies University Studies II: Approaches and Perspectives/Living in a Global Society.
Credits: 3 Examination of the political, social, and economic history and issues of the Persian/Arabian Gulf in the 19th, 20th, and 21st centuries. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.
Credits: 3 Prerequisites: INT 105 or INT 300, or consent of instructor. Intensive study of a selected international topic or theme. May be repeated under a different subtitle.
Credits: 3 Prerequisite: INT 105; completion of methods course, and second semester junior or senior standing or consent of instructor. Advanced, interdiscipline study of topics that address critical developments and debates of contemporary importance. Production of research or artistic product related to International Studies area of concentration; oral presentations required. Satisfies University Studies VI: Common Requirements/Capstone Course. Partially satisfies University Studies IV: Building Competencies/Writing Intensive. Partially satisfies University Studies IV: Building Competencies/Information Literacy.
Credits: 1 - 3Prerequisite: Overall GPA of at least 2.00, junior or senior standing, and consent of instructor, program director and dean. Involves investigation under faculty supervision beyond what is offered in existing courses. For further information, consult the Directed Individual Studies section in this catalogue. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 12 Senior-level designation for UNCW students participating in a semester exchange program in another country. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 3 Prerequisite: INT 105 and INT 300, or consent of instructor. Research of a selected international topic or theme. May be repeated under different subtitles.
Prerequisite: INT 105; junior or senior standing in International Studies; overall GPA of 3.00 or consent of instructor. Experiential learning with selected international agencies and/or setting that provides practical experience. Faculty evaluation of all study and on-site activity will be in consultation with sponsoring agency. May be repeated for a maximum of six credits. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 2 - 3Prerequisite: Eligibility for honors program and senior standing. Independent study for honors students. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 3 Emphasis on achievement of an active command of the language. Aural-oral practice; intensive study of the basic patterns of spoken Italian; reading, writing, and basic conversation. For students with one unit or less of high school Italian.
Credits: 3 Emphasis on achievement of an active command of the language. Aural-oral practice; intensive study of the basic patterns of spoken Italian; reading, writing, and basic conversation. Only for students who have successfully completed ITN 101 or the equivalent.
Credits: 3 Prerequisite: ITN 102 or equivalent. A review of the grammatical structure of the language. Application of the language in composition, conversation, and readings.
Credits: 3 Prerequisite: ITN 201 or equivalent. A review of the grammatical structure of the language. Application of the language in composition, conversation and readings.
Credits: 3 Emphasis on achievement of an active command of the language. Aural-oral practice; intensive study of the basic pattern of spoken Japanese; reading, writing, and basic conversation. For students with one unit or less of high school Japanese. Partially satisfies University Studies I: Foundations/Foreign Language.
Credits: 3 Emphasis on achievement of an active command of the language. Aural-oral practice; intensive study of the basic pattern of spoken Japanese; reading, writing, and basic conversation. Only for students who have successfully completed JPN 101 or the equivalent. Partially satisfies University Studies I: Foundations/Foreign Language.
Credits: 3 Prerequisite: JPN 102 or equivalent. A review of the structure of the language. Application in composition, conversation, and readings. Satisfies University Studies I: Foundations/Foreign Language.
Credits: 3 The second course in a two-course sequence. Please see JPN 201 for description. Satisfies University Studies I: Foundations/Foreign Language.
JPN 211 - Perspectives on Contemporary Japanese Culture
Credits: 3 Introduction to the study of Japanese society, culture, and human relationships through a variety of written and visual media. May be repeated under a different subtitle. Reading and class discussion are conducted in English. May not be taken for foreign language credit.
Credits: 3 Emphasis on achievement of an active knowledge of the Latin language and reading ability in classical Latin. Intensive study of Latin grammar, aural/oral practice; reading from Latin authors, especially Ovid; discussions to introduce the students to the literature, culture and society of ancient Rome. Partially satisfies University Studies I: Foundations/Foreign Language.
Credits: 3 The second course in a two-course sequence. Please see LAT 101 for description. Partially satisfies University Studies I: Foundations/Foreign Language.
Credits: 3 Prerequisite: LAT 102 or equivalent. A review of the grammatical structure of the language. Emphasis on developing reading skills through readings from various Latin authors. Satisfies University Studies I: Foundations/Foreign Language.
Credits: 3 The second course in a two-course sequence. Please see LAT 201 for description. Satisfies University Studies I: Foundations/Foreign Language.
Credits: 1 - 3Prerequisite: Overall GPA of at least 2.00, junior or senior standing, and consent of instructor, department chair and dean. Involves investigation under faculty supervision beyond what is offered in existing courses. For further information, consult the Directed Individual Studies section in this catalogue.
Credits: 3 Introduction to leadership. Study of leadership theories, styles, and strategies. Emphasis on developing leadership skills in a variety of settings.
Credits: 3 Prerequisite: LED 211 or consent of instructor. Theory and practice of leadership. Focuses on issues of cohesiveness, trust, motivation, vision, and goals. Development of conflict management and decision-making goals.
Credits: 3 Prerequisite: LED 311. Concepts related to leadership. Ability to envision and implement change for the common good using diverse perspectives and contexts. Applies leadership and organizational theories through real world experience and contemporary issues.
Credits: 1 - 3Prerequisite: Overall GPA of at least 2.00, junior or senior standing and consent of program coordinator and instructor.For further information, consult the Directed Individual Studies section in this catalogue.
Credits: 1 - 3Prerequisite: Junior or senior standing. Selected topics in leadership studies of varying duration and credit. May be repeated for a maximum of 6 semester hours.
LIB 101 - Basic Library and Information Research Skills
Credits: 1 Concepts and methodology for locating, selecting, and evaluating information, with an emphasis on electronic resources. Overview of the structure and organization of information.
LIB 103 - Introduction to Library Research and Technology
Credits: 3 Exploration of concepts in library science and information technology. Emphasis on the evolving nature, trends, and issues relating to information. Development of skills in information retrieval and analysis using both print and electronic resources. Partially satisfies University Studies IV: Building Competencies/Information Literacy.
LIB 104 - Library and Information Research Skills in Business
Credits: 3 An introduction to business information resources and research including the evolution of information, trends and issues in using resources such as catalogs and subscription databases. Students learn to construct effective search strategies, to find and retrieve information, critically evaluate resources and use web sites for research.
LIB 105 - Library and Information Research Skills in the Sciences
Credits: 3 Examination of research and information retrieval methods in scientific research. Emphasis on analysis of print and electronic resources, subscription databases, and evolution of information technology in the dissemination and communication of scientific information.
Credits: 3 Prerequisite: Junior standing or admission to the Cameron School of Business. Study of theories, research and concepts underlying the structure and processes of complex organizations. Emphasis on problem solving issues and applications in organization design, leadership, motivation and interpersonal communications. Satisfies University Studies II: Approaches and Perspectives/Living in Our Diverse Nation. Partially satisfies University Studies II: Approaches and Perspectives/Understanding Human Institutions and Behaviors.
MGT 351 - Green Business and Sustainable Enterprise
Credits: 3 Prerequisite: Admission to Cameron School of Business. Examination of green business and sustainable enterprise from multiple perspectives. Emphasis on how organizations create a sustainable focus in their productive activities and successfully compete in the eco-friendly marketplace. Particular attention directed to regulatory trends that impact green enterprises.
Credits: 3 (INB 352) Prerequisite: MGT 350, INB 300 and admission to Cameron School of Business. Study of management practices in the international business arena. Emphasis on the necessity of understanding global business interdependencies. Particular attention to developing sensitivity to other cultures, values, customs, and beliefs and their effects on business decisions and practices. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.
Credits: 3 (EBD 354) Prerequisite: Admission to Cameron School of Business. Development and adoption of new technology in corporate operations. Attention directed to creating an environment that fosters continuous improvement through experimentation, innovation, and change. Topics include the nature of technology, its role in business strategy, technological forecasting, the creative process, organization and management of professional personnel, and project management techniques.
Credits: 3 Prerequisite or corequisite: MGT 350 and admission to Cameron School of Business. Evaluation of concepts and approaches used in human resource management and development. Study of manpower planning, selection procedures, performance review, compensation and benefits, equal employment/affirmative action factors, and labor relations. Emphasis is on how personnel specialists and operating managers can improve organizational performance.
Credits: 3 Prerequisite: Admission to Cameron School of Business. The course provides a general overview of the hospitality industry and the issues related to successful management of businesses within this industry. In particular, these sectors include food service, lodging, entertainment, medical, and other related industries such as cruise lines and supplier industries. Special attention will be given to the hospitality sector in the Carolinas, and issues related to entrepreneurship within hospitality.
Credits: 3 Prerequisite: Admission to Cameron School of Business. Application of behavioral science concepts in the management of organizations. Emphasis on increasing productivity on the individual, group, and organizational level. Particular attention directed to analyzing organizations, developing motivational programs, designing enriching jobs, leadership development, and managing organizational change.
Credits: 3 Prerequisite: MGT 356 and admission to Cameron School of Business. Focus on the planning, recruitment, and selection process in organizations. Particular attention on conducting job analysis, writing job descriptions and specifications, choosing recruitment and selection methods, developing and conducting job interviews, and evaluation of the overall effectiveness of the organization’s staffing strategy and policies.
Credits: 3 Prerequisites: MGT 356, MGT 358 and admission to Cameron School of Business. Study the processes associated with transforming organizations in a world of continuous change. Particular attention on leadership skills, ethics, organizational structure, and corporate culture with the shared purpose of fostering innovation, continuous improvement, and organizational performance. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.
Credits: 3 Prerequisites: BLA 361, FIN 335, INB 300, MGT 350, MIS 313, MKT 340, OPS 370, and student must complete 9 hours in his/her concentration before taking MGT 455 and admission to Cameron School of Business. A senior capstone course integrating the functional business areas of the firm. This course emphasizes strategic planning for competitive advantage, industry and competitor analysis, strategy formulation, globalization, implementation of strategies, and effective communication with various internal and external stakeholders of the firm. This course satisfies the oral competency requirement for the B.S. degree in business administration. Satisfies University Studies VI: Common Requirements/Capstone Course.
Credits: 3 Prerequisite: Admission to Cameron School of Business. Study of the current legislation affecting employee and labor relations, union organizing, collective bargaining, contract administration, union-management relations, and best practices in employee relations in both unionized and non-unionized environments.
Credits: 3 Prerequisite or co-requisite: MGT 356 and admission to Cameron School of Business. Understanding of the processes involved in developing, administering, and evaluating effective training and development programs that will increase the productivity of employees and organizations. Particular attention on assessing training needs, identifying learning objectives, and using technology in the delivery of training and development programs.
Credits: 3 Prerequisite or corequisite: MGT 356 and admission to Cameron School of Business. Examination of how evaluation and compensation systems can be used to enhance employee satisfaction and organizational performance. Particular attention on job analysis, job evaluation, pay levels and structures, pay for performance plans, performance appraisals, benefits, and general pay administration. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.
Credits: 3 Prerequisite: Admission to Cameron School of Business. Study of theory, research and practice in negotiation. Topics include social dilemmas, distributive bargaining, integrative agreements, multiple-party scenarios, dispute resolution, third-party interventions and ethics. Negotiation exercises provide experience in a variety of contexts.
Credits: 1 - 6Prerequisites: Junior or senior standing and consent of department chairperson and admission to Cameron School of Business. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 1 - 3Prerequisites: Junior or senior standing and consent of the department chairperson and admission to Cameron School of Business. This course may be repeated under a different subtitle.
Credits: 1 - 6Prerequisites: MGT 350, junior or senior standing, 3.00 GPA in Cameron School of Business and admission to Cameron School of Business. For students seeking a HRM internship, MGT 356 must be completed. Involves the application of management in a real world setting. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 2 - 3Prerequisite: Senior standing and admission to Cameron School of Business. Independent work for honors students. Satisfies University Studies V: Explorations Beyond the Classroom.
MIS 216 - Introduction to Business Application Development
Credits: 3 An introduction to computer programming in a business context using a modern high-level programming language. Topics include program flow constructs, programming logic, objects, and other basic programming techniques. Emphasis is on good style, and the creation of high-quality applications that help the organization.
Credits: 3 (CIT 310) Study of the design and creation of basic Web pages in the business environment. Topics include page structure, human computer interface design, style sheets, reusability, and design basics. An emphasis is placed on best industry practice.
MIS 312 - Information Systems Hardware and Software
Credits: 3 (CIT 352) Prerequisite or co-requisite: MIS 313 or CIT 110 or consent of instructor. Principles and application of computer hardware and software will be presented through lecture of the underpinnings, installation, configuration, and laboratory experiences. This course will provide the technology background for system developers to understand tradeoffs in architecture for effective use in a business environment. Networked computing systems and various operating systems will be covered.
MIS 313 - Introduction to Management Information Systems
Credits: 3 Prerequisite or corequisite: ACG 201 or consent of instructor. This course is designed to introduce students to the impacts of information systems on the firm, industry, society and the economy. The management of the information resource and issues related to accessing, processing, and distributing information within a business context are emphasized. Students will analyze the role of information systems in reaching organizational objectives including communication, collaboration, performance improvement and strategy implementation. Skill-based learning will reinforce strategic information systems concepts. Partially satisfies University Studies IV: Building Competencies/Information Literacy.
Credits: 3 Prerequisite: MIS 313 or CIT 213. Study of the design and administration of database systems in a business environment. The relational model is used along with database management software to facilitate the communication and distribution of data and its conversion into information, with an emphasis on sound design principles. Topics include entity-relationship modeling, normalization, and the structured query language (SQL).
Credits: 3 Prerequisite: MIS 216 or CSC 131 or another programming language course approved by the department chair. Intermediate programming in an event driven, rapid application development context. Emphasis is on writing high-quality code that is easy to debug, test, and maintain, culminating in database interaction.
Credits: 3 Prerequisite: MKT 441 and admission to Cameron School of Business. A study of current technologies impacting a firm’s ability to create and maintain an e-business presence. The course has two major topic thrusts. The first focus is the hardware necessary to support e-business, including telecommunication concepts, networks, wireless Web, firewalls, secure servers, and Internet protocols and standards. The second focus is the current advances in Web languages to enable transactions to be more transparent between companies. (This course does not satisfy any requirements or electives for students pursuing an IS option.)
Credits: 3 Prerequisites: MIS 313, INB 300. Study of cultural, governmental, and technical factors in global information systems management. Technical topics include distributed architectures, international standards, localization mechanisms, and integration models. Non-technical topics included governmental, infrastructure, and cultural factors, and methods of managing distributed resources.
Credits: 3 Prerequisite: MIS 313. A study of the role of telecommunications in businesses, including relevant terminology, concepts, hardware, software, protocols and architectures. Topics include the design, purchase, integration, and use of telecommunications technologies and systems. Emphasis placed on local area network technologies.
Credits: 3 (CIT 324) Prerequisite or corequisites: MIS 313 or CIT 110. Examination of current standards of due care and best business practices in Information Security. Focus is on evaluation and selection of optimal security posture. Topics include evaluation of security models, risk assessment, threat analysis, organizational technology evaluation, security implementation, disaster recovery planning and security policy formulation and implementation.
Credits: 3 Prerequisite:MIS 313 This course introduces fundamentals of storage, networking, and computing infrastructure in a modern data center environment; terminology and basic concepts relating to storage, networking, and computing technologies. Data Center architecture and enabling concepts such as virtualization, pooling, provisioning, monitoring, scaling, business continuity, backup, replication, cloud computing, security, flexibility, management, and cost considerations are covered.
(CIT 411) Prerequisite or Corequisite: MIS 315 and admission to Cameron School of Business. An introduction to processes and methods used for identifying and documenting information requirements and developing system specifications. Topics include the systems development life cycle, analysis tools such as flowcharts and data flow diagrams, and techniques for effective written communication. Case studies are used. Satisfies University Studies V: Explorations Beyond the Classroom. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.
Credits: 3 Prerequisite: MIS 316 and MIS 411 and admission to Cameron School of Business. Involves the analysis, design and implementation of a real world project emplying a 3-tier development process. New skills introduced include advanced web development concepts, emerging web tools, and project management. Topics expanded are database design, systems analysis and design, UML, and technical communication. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 3 Prerequisite: MIS 313 and admission to Cameron School of Business. A study of current technologies impacting a firm’s ability to create and maintain a competitive advantage through the use of information systems technology. Topics may include hardware and software technologies that support the development of interactive Internet applications.
MIS 419 - Information Technology Project Management
Credits: 3 Prerequisites: MIS 313 and admission to the Cameron School of Business. This course introduces the fundamentals of project management, beginning with project definition through the post-project review. There will be emphasis placed on applying project management concepts and techniques to information system projects. This includes consideration of project planning, scheduling, budgeting, human resources and the consideration of change management required to implement projects.
Credits: 1 - 6Prerequisite: Junior or senior standing and consent of the department chairperson and admission to Cameron School of Business. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 1 - 3Prerequisites: Junior or senior standing and consent of the department chairperson and admission to Cameron School of Business. This course may be repeated under a different subtitle.
Credits: 1 - 6Prerequisite: Consent of faculty supervisor and admission to Cameron School of Business. The participant will receive practical training and experience under the guidance of the staff of a business or government organization and a faculty supervisor. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 2 - 3Prerequisite: Senior standing and admission to Cameron School of Business. Independent work for honors students. Satisfies University Studies V: Explorations Beyond the Classroom.
Credits: 3 Prerequisite: Junior standing or admission to the Cameron School of Business. Introduction to the concepts, activities and decisions that relate to the marketing function in domestic and international business. Focus on development and implementation of marketing strategies through the use of marketing mix variables of product, price, distribution, and promotion.
MKT 343 - Marketing Intelligence and Communication
Credits: 3 Prerequisite: MKT 340 and a grade of C- or better in QMM 280 and admission to Cameron School of Business. Analysis/interpretation of data and communication of findings to allow for effective marketing decision making. Emphasis on the use of qualitative and quantitative data from large internal and external databases with interpretive results communicated in the form of business letters and internal memorandums. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.