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    University of North Carolina Wilmington
   
 
  Dec 18, 2017
 
 
    
2017-2018 Undergraduate Catalog

Department of Marketing


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Dr. L.Scribner, chair and undergraduate program coordinator. Dr. D. Barnes, Dr. S. Chakrabarty, Dr. V. Howe, Dr. J. Hunt, Dr. B. Kinard, Dr. T. Meyer, Dr. T. Porter, Dr. L.Scribner, Dr. F. Spencer.

The Department of Marketing provides courses and other academic support for the B.S. degree with concentrations in Marketing - Marketing Strategy, and Marketing - Professional Sales. Marketing is a dynamic discipline that thrives on change – changes in customer attitudes, purchasing behaviors, and demographics; competitors; technology; methods of distribution; media; and our society and culture. It is the driving force in building and sustaining meaningful customer relationships, creating and developing new markets, and building differentiated brands.

The curriculum educates and prepares students by providing the necessary knowledge, skills, and tools to make informed strategic marketing decisions in areas such as product/market selection, product line management, professional selling, sales force operations, integrated marketing communications, service quality, pricing, management of channels of distribution, and marketing research.

Faculty use case studies, lecture, role playing, and real world application projects to supplement the text, and students are exposed to the latest marketing software tools that aid marketing decision making. Modern marketing decisions are based on statistical analysis, market tests, and other research techniques. Exercising analytical abilities, logic, communication skills, and creativity, the marketing concentration readies students for a variety of challenging career opportunities such as professional selling, advertising, brand management, services marketing, retailing, hospitality, Internet marketing, marketing research, and healthcare marketing.

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