Oct 22, 2021  
2020-2021 Undergraduate Catalogue 
    
2020-2021 Undergraduate Catalogue Archived Catalogue

MKT 340 - Principles of Marketing


Introduction to the concepts, activities and decisions that relate to the marketing function in domestic and international business. Focus on development and implementation of marketing strategies through the use of marketing mix variables of product, price, distribution, and promotion.

Credit Hours: 3

Additional Restrictions/Requirements: Junior or senior standing or admission to the Cameron School of Business.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3



Click here for the Fall 2021 Class Schedule.