2019-2020 Undergraduate Catalogue Archived Catalogue
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MKT 444 - Digital Marketing Analytics
Focus of the class will be on learning digital marketing skills and applying them to create effective marketing strategies. Emphasis is on project-oriented assignments with an application to real-world scenarios. Offers insight into a variety of digital promotional channels, such as search engine optimization (SEM), search engine marketing (SEM), mobile marketing, and social media marketing, as well as the analytics of their effectiveness.
Credit Hours: 3
Prerequisite Courses: MKT 340
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3
Click here for the Fall 2024 Class Schedule.
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