2019-2020 Undergraduate Catalogue Archived Catalogue
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MKT 442 - International Marketing
Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.
Credit Hours: 3
Prerequisite Courses: MKT 340 and INB 300
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Crosslisting: INB 442
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3
Click here for the Fall 2024 Class Schedule.
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