Sep 20, 2020  
2019-2020 Undergraduate Catalogue 
    
2019-2020 Undergraduate Catalogue Archived Catalogue

COM 232 - Strategic Writing in Integrated Marketing Communication


Writing in the field of integrated marketing communication, including public relations writing, advertising planning and copywriting, social media writing, and other forms of strategic communication designed for markets, target audiences, and publics. Students research and produce multiple written artifacts, learn to edit and proofread, and package these communication artifacts professionally.

Credit Hours: 3

Prerequisite Courses: Prerequisite or corequisite: ENG 103  or ENG 201 , and COM 105  with a minimum grade of B.
Additional Restrictions/Requirements: Restricted to PCOM or COM majors.
University Studies: Building Competencies/Writing Intensive
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3



Click here for the Fall 2020 Class Schedule.