COM 338 - Integrated Marketing Communication: Campaign Design Credit Hours: 3
Prerequisite: A grade of ‘B’ or above in COM 200 and COM 231 . Corequisite or Prerequisite: COM 232 , or permission of instructor. Restricted to COM majors. Focuses on the construction, analysis, and evaluation of campaigns that include advertising, public relations, promotions, word-of-mouth, social media elements in integrated marketing communication (IMC) contexts using communication and rhetorical theory.
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